Fenerbahçe Beko entered a new era after its 8‑year naming sponsor Beko posted an emotional farewell on May 15, 2024. Beko highlighted 11 cup titles and a Quadruple achievement during the partnership.
Why is Beko leaving?
Beko announced on its Turkish social media account that "it's not a goodbye, it's an unforgettable story we wrote together." The company stressed that they were not just a naming sponsor, that they reached the European summit and celebrated the first Turkish Quadruple, citing the four major trophies won in the 2023‑24 season (BSL, Turkish Cup, EuroLeague, President's Cup).
Details of shared successes
During the eight‑year run, Fenerbahçe Beko captured 11 cups. In the 2021‑22 season, they advanced to the EuroLeague Final Four with a 78‑73 quarter‑final win. The 2022‑23 season featured a 92‑88 comeback sealed by a three‑point buzzer‑beater, boosting defensive blocks. These moments echo Beko's reference to "memorable comebacks and last‑second baskets."
New sponsor Ülker?
Reports indicate that Fenerbahçe is negotiating with Ülker for the next naming deal. Ülker’s potential contribution aligns with the club’s goal of averaging 85 points per quarter. If finalized, Ülker’s branding will become more visible on the court, creating fresh synergy in the basketball community.
Fans and the future
Beko praised the "big Fenerbahçe fans" in its statement. The 2023‑24 season saw an average attendance of over 12,000, raising the arena atmosphere. Head coach Aleksandar Đorđević aims to increase defensive blocks by 5% and lift three‑point shooting to 38% next season. These targets could be supported by new sponsorship‑funded infrastructure projects.
Final note
Beko’s heartfelt farewell closes a chapter in Fenerbahçe Beko’s history while sparking excitement around a new partnership. The team’s pace, pick‑and‑roll execution, and aggressive paint defense could grow stronger with fresh backing.